Product / Service Innovation

Products and Services are, simply, what your customer purchases or chooses. We help organizations create for customers new and innovative solutions that:

  • Possess the required content and performance - e.g. horsepower, flavor, color, interest rate
  • Provide an emotional benefit - e.g. pride, confidence, status, trust
  • Stand out from the competition - i.e. they are unique

    The balance between tangible and intangible benefits varies by industry and product category. In durable goods industries, product features tend to dominate. On the other hand, in the highly competitive world of consumer packaged goods, it is often brand image that closes the sale. Particularly when products are technically similar, we help clients make them unique by creating the product Meaning System that resonates with the customers Meaning System.