Products and Services are, simply, what your customer purchases or chooses. We help organizations create for customers new and innovative solutions that:
Possess the required content and performance - e.g. horsepower, flavor, color, interest rate
Provide an emotional benefit - e.g. pride, confidence, status, trust
Stand out from the competition - i.e. they are unique
The balance between tangible and intangible benefits varies by industry and product category. In durable goods industries, product features tend to dominate. On the other hand, in the highly competitive world of consumer packaged goods, it is often brand image that closes the sale. Particularly when products are technically similar, we help clients make them unique by creating the product Meaning System that resonates with the customers Meaning System.