Meaning Systems are the intangible combinations of Identity, Values and Attitudes that are found in the world of Emotion. Whereas Operational Systems describe "how" something happens, Meaning Systems reflect "why" the organization and its customers behave in the ways that they do.
In more familiar terms, internal Meaning Systems can be thought of as "Corporate Culture", and external Meaning Systems can be thought of as "Brand". Both internally and externally, we are talking about the emotional elements that cause people to be inspired and motivated to act.
We assist our clients in understanding the Meaning Systems in their organization, and aligning their Operational Systems with them in order to create and sustain long-lasting solutions.