Branding

Kiron recognizes that choices are often largely driven by emotional factors. We get at the heart of Brand Identity through the use of myth and legend to discover the set of concerns, needs, desires and instincts that resonates with the customer.

Watch case study: Archetyping I (FMCG).
Download the Podcast of this case study.

Watch case study: Archetyping II (FMCG).
Download the Podcast of this case study.